
Our Mission
Is to create the modern-day ERP system
Our Story
We are three founders who embarked on the greatest journey of our lives - starting Finout, the first self-service cloud cost observability platform that combines business metrics with cost.
Before Finout, two of us, Roi and Asaf, would spend our days at Logz.io, wrestling with the current tools in the market in an attempt to shape our cloud spend into something we could understand.
We weren't able to give leadership answers to simple questions like "Why is our AWS bill 3% higher this month?" or "How much does this customer cost?".
We understood that absolute cost is almost meaningless, without its matching business metrics. We needed the ability to shift from measuring cost to measuring business value.
Now, this is exactly what we do at Finout. We correlate business metrics with the cloud cost, so you can understand how much you are paying for each unit metric, customer, feature, business unit, and more.
Our Founders

Roi is the CEO and co-founder of Finout. After more than 12 years of DevOps and engineering experience, including almost 6 years at Logz.io, Roi became an entrepreneur to solve the pains he experienced himself as a Director of Core Engineering. Outside of work, Roi is a big fan of Beer and Rock & Metal.

Asaf is the CPO and co-founder of Finout. He has more than 12 years of experience in software engineering, QA and product management at companies like Taboola and Intel. In his last position at Logz.io, he met Roi, and together they decided to embark on the Finout journey. Asaf is a die-hard fan of Manchester United, and Fantasy Football.

Yizhar is the CTO and co-founder of Finout. He has more than a decade of extensive experience in data science and data architecture. Outside the professional sphere, he enjoys listening to scientific lectures, working out at the gym and spending quality time with family and friends.
